5 Reasons Why Culture is Important

Posted by Steve Carter on Apr 26, 2016 5:03:00 PM
Steve Carter
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We have heard about the importance of culture for a while now. New organizations are much different than their predecessors, and much of that difference can be credited to culture. It can be summarized by saying these new organizations were designed to be different. In a recent study conducted by Deloitte University, more than 7,000 respondents who work in HR or as leaders of businesses explained the importance of culture and how a business being ready is an essential step on the path to success. 


After years of struggling to retain employees and get the ideal leadership, executives have seen the need to redesign organizations and see the trends that are most important to your organization and how ready your team is to respond to these trends as needed. 

Your company’s culture is what defines it. As the only true identity of the company, the culture – values and norms – are what forms the personality of the organization. It is imperative to build a strong culture that establishes a foundation for your company. 

Culture Determines Your Communication Channels
The culture of your company is definitive of how your company interacts within itself and with partners, suppliers and clients. Serving as the formula or foundation of the company, which attracts and retains great talent onto the team and helps your business remain strong and grow accordingly. 

A company’s communication is what makes it or breaks it. If you cannot communicate effectively, you will not be able to recruit the right team members and conduct business in a much more efficient and effective manner that will help the business continue to grow and thrive. 

Culture in Times Of Change  
Business executives and HR staff believe “culture is a potential competitive advantage” that can help a business stand out and be competitive. Although culture is considered an extremely important topic, many leaders still fail to completely understand it. 

Culture can make or break a business, as it plays an even more significant role during times of change, such as acquisitions, mergers, growth and product cycles. These transitions and changes can either fail or succeed, dependent on the culture alignment with the business direction. 

Culture Shapes Employee Behavior 
Communication plays an important role in employee behavior and retention.  Just as it is a recruitment tool, it also shapes the behavior of your employees. Communicating the right culture will motivate your team. 

For instance, companies that focus on technology, innovation and learning give their employees the chance to learn and grow within the industry. Openly expressing and encouraging this internally builds a culture that includes motivation and self-improvement.  In turn, this creates a team that has a strong work ethic and that desires to see productivity continue to grow. 

Culture Protects 
Having a strong, well-established culture can protect your organization from the challenges it faces. Culture determines the communication channels, establishes brand identity and determines how others – such as competitors and suppliers – view your organization. Culture is what makes your organization stand out when compared to others.

Situational pressures have helped create culture as a form of protection. It helps keep the wrong thoughts or the wrong people from getting into the organization to begin with. It is designed to keep the bad out and help the organization stay healthy and continue to thrive. 

Moving Ahead
Now is the time for your organization to take hold of its culture. When done correctly, it can thrive and expand with a strong culture. Establish a culture that makes your organization stand out, stand strong and continue to leave its mark in the industry.


Topics: company culture

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